Click2mail

For years, corporate mailrooms functioned like a well-oiled machine—printers, folders, stuffers, stampers, and a team of employees ensuring that letters, invoices, and marketing materials got out the door. But today, that model is disappearing fast. More businesses are realizing they don’t need the cost or complexity of an in-house mail operation. And soon, some won’t even have a choice. Here’s why companies are ditching their in-house mailrooms altogether in favor of outsourcing, and what that means for your business. Why Traditional Mailrooms No Longer Make Sense For many businesses, maintaining an internal mailroom was once a necessity. But as technology advances, the traditional model is proving to be more of a liability than an asset. 1. Inventory and Equipment Management is a Hassle Managing a mailroom isn’t just about sending letters—it involves […]

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Your postcard just landed in 5,000 mailboxes. Now what? While many marketers simply cross their fingers and wait for responses, industry leaders know that modern direct mail success depends on what happens after your campaign launches. “It’s really simple what you need to track, and that’s whether people are responding to the offer with purchases or calls or whatever you want them to do,” explains Carly Brown, customer support manager at Click2Mail. This mindset represents a fundamental shift in direct mail strategy. Today’s most successful campaigns don’t end when the mail goes out—they begin a sophisticated tracking and analysis process that transforms traditional marketing into a data-driven science. Let’s explore how you can implement these advanced approaches in your own campaigns. Beyond Basic Metrics: The New Analytics Landscape Traditional direct mail relied […]

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The average American receives 121 emails per day but only a fraction of that in terms of physical mail. In this stark contrast lies an opportunity that savvy non-profit organizations are rediscovering: the power of direct mail to break through the clutter when digital channels are oversaturated. “People will not open an email from a new organization they don’t know, but they will look at a direct mail piece,” explains Lee Garvey, founder and CEO of Click2Mail. “That’s why direct mail can be so effective for reaching new supporters.” This physical advantage is just the beginning of what makes direct mail a secret weapon in modern fundraising campaigns. Let’s explore how your non-profit can leverage this channel to maximize donations while keeping costs under control. Why Direct Mail Still Matters in a […]

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